Wrapped in Love Fashion Brand Caters to Cancer Patients
The brand has fleece wraps, ponchos, head wraps, sleeping caps and scarves for warmth, comfort and some style.
As posted in Women’s Wear Daily on October 16, 2017
When retailers talk about being “inclusive” it’s really about broadening their product lines to cater to minorities and plus sizes. Those with inﬁrmities are often left out of the conversation.
But Karen MacDonald, the former director of communications for Taubman Centers, has developed a fashion business called Wrapped in Love, catering to women with cancer. She says her business is growing and products for men and children battling cancer, such as baseball caps without seams and products that hide PICC lines, could be developed.