Featuring T’ABBE, SHAO New York, and artist Andy Dass, the sock collection launches October 27 under the message “Support Doesn’t End in October.”
FOR IMMEDIATE RELEASE
NEW YORK — October 27, 2026 — Fashion Fights Cancer (FFC), in collaboration with Wrapped in Love, announces Styled in Strength, a sock collection and social media campaign connecting Breast Cancer Awareness Month with continued support through the holiday season. Running through December 31, 2026, the campaign brings together fashion, art, and community for people affected by cancer.
The Wrapped in Love collection features T’ABBE, SHAO New York, and artist Andy Dass. From distinctive fashion perspectives to playful, character-driven artwork, each collaboration offers a different way to wear a message of support. The collection is available through Wrapped in Love at wrappedinlove.com/ffc.
The campaign kicks off October 27 at 12 noon New York time with participating designers and the artist publishing their own videos together, alongside campaign announcements from FFC and Wrapped in Love. Each collaborator’s social media team manages its own content and posting, tagging FFC and Wrapped in Love. FFC reposts after the videos go live.
“Support Doesn’t End in October” carries the campaign from October awareness into November styling and stories and December holiday gifting. Supporters are invited to purchase socks from the collection, style them with a favorite outfit, and post their own video saying, “I wear my sock for ________”. They can honor someone they support or remember, dedicate their video to themselves, or stand with everyone affected by cancer.
Participants should post directly on their own social media accounts, tag @fashionfightscancer, @wrappedinlove_, and the designer or artist behind their socks, and use #StyledInStrength and #WhoDoYouWearFor. Each post should encourage others to purchase the socks, make their own video, and invite their communities to take part.
Videos remain with the people and teams who create them; participants do not send videos to FFC or submit them for approval. Throughout November and December, the campaign will continue sharing styling inspiration and holiday gifting ideas, keeping support for cancer patients, survivors, and families at its center.
Shop the SOCK COLLABORATION at https://wrappedinlove.com/ffc. The campaign supports Fashion Fights Cancer’s mission of using fashion and design as therapeutic tools for cancer patients, survivors, and their families.
About Fashion Fights Cancer
Fashion Fights Cancer is a 501(c)(3) nonprofit that uses fashion and design as therapeutic tools for cancer patients, survivors, and their families. Through creative workshops, fashion and art activities, and community connection, FFC supports emotional well-being and provides opportunities for creative expression. Learn more at fashionfightscancer.org.
About Fashion Fights Cancer: https://fashionfightscancer.org/about/
About Wrapped in Love
Wrapped in Love creates clothing and accessories for people navigating cancer treatment and recovery. Its collection includes mastectomy camisoles, head coverings, wraps, and socks, combining comfort, practical design, and personal style to help patients feel more like themselves.
About Wrapped in Love: https://wrappedinlove.com/about/
About SHAO New York
Founded by Shao Yang, SHAO New York draws on the designer’s lifelong connection to tailoring. Family memories of custom clothing and apprenticeships with tailors inform her approach to fit, structure, and lasting construction. The label combines that technical foundation with references to film, nightlife, subcultures, and New York, creating clothes with a strong sense of character.
Website: https://shaonewyork.com/pages/our-story
About T’ABBE
T’ABBE is a New York-based womenswear brand founded by designer Talia Abbe in 2024. Rooted in an exploration of emotion and the ways our inner and outer worlds shape our experience, the brand considers not only how emotion can inform the way we dress, but how clothing can influence the way we feel. Through deliberate choices of volume, proportion, color, and print, T’ABBE explores how clothing can become a form of physical and emotional protection, offering comfort, confidence, or escape while giving outward expression to an internal experience.
Website: https://tabbedesigns.com/
About Andy Dass — Artist
Montreal artist Andy Dass draws inspiration from childhood cartoons, graffiti, street art, and the Lowbrow movement. His character-driven paintings combine humor and nostalgia with reflections on everyday life. Working primarily in acrylic, he uses pastel tones, bright accents, and bold black outlines. His practice also includes murals, installations, and app character design, alongside an ongoing collaboration with Fashion Fights Cancer.
Website: https://www.andydass.com/about-the-artist
#StyledInStrength #WhoDoYouWearFor #SupportDoesntEndInOctober #FashionFightsCancer #WrappedInLove