The POWER of Color during Cancer: Wrapped in Love and The Lipstick Journey Team Up to Help Cancer Patients
I find my inspiration for Wrapped in Love not only from my models and clients with cancer, but from other business owners like me that have created unique products to help those facing cancer. Back in the spring, I met a young woman through a friend who had turned a passion for lipstick into a thriving business during her battle with stage 4 thyroid cancer. Her story, and her belief that color makes an expression beyond words, were the inspiration behind our partnership this October.
I had the opportunity to meet Anna who has transformed her own cancer journey into a way of helping other women with cancer, through her passion for lipstick. She’s a wife, mom, sales and marketing executive, and entrepreneur. She has had cancer on and off for over 10 years. Anna currently has Stage IV metastatic thyroid cancer with distant metastasis to her lungs.
You would never know that Anna has cancer by looking at her, but she knows, and that knowledge guides her daily decisions about life, time, and how to better spend it. It has been a long and arduous journey in which a woman who loved to sing and perform was forced to stop when she lost use of one of her vocal cords due to her first surgery for cancer (permanently paralyzing her right vocal cord), and came close to losing her voice altogether.
There have been low and high points on Anna’s cancer journey, but a few years back, after her 4th recurrence, she decided to embark on a new path to help herself and other women with cancer. She always loved lipstick and how different colors could capture her emotions. She had felt better and more empowered when she put on her lipstick. She found that she was using lipstick more and more to express how she was feeling on the inside which then led to her creation of her company called The Lipstick Journey whose mission was to help other thrivers do the same. She had no previous experience in the cosmetics industry, but with passion and determination Anna learned the industry and made her dream come true. She created colors that were strong, beautiful, vibrant, and mirrored her emotions such as Promise, a sheer pink that represented the hopeful promise of a new day, to Serene, a medium brown, representing peace and serenity, Fierce, a deep red, meant to show freedom and strength, Stormy, a deep dark plum, emphasizing both inner turmoil but also courage…and the colors, emotions and names continued to grow like a painter’s palette. Anna donates a percentage of sales to a variety of cancer charities in addition to donating a lipstick to a cancer thriver of the buyer’s choice for each lipstick purchased.
I love what Anna has created and wanted to share her story. We decided to partner together this October, during Breast Cancer Awareness month, and provide a percentage of sales from my company, Wrapped in Love, www.wrappedinlove.com, and The Lipstick Journey, www.thelipstickjourney.com, to the Michigan based Dynami Foundation located here in our home state. The Dynami Foundation’s mission is to further the research, treatment and prevention of breast cancer while strengthening and supporting patients as they navigate the complexities of their breast cancer journey. 10% of sales from each of our online stores bought in the month of October will go to the Dynami Foundation.
Through our partnership, our goal is to provide a combination of comfort, beauty, style and dignity for women with cancer, while supporting the cause. For EVERY sale during the month of October, we will donate 10% of sales to the Dynami Foundation. CLICK HERE TO SHOP WRAPPED IN LOVE or CLICK HERE TO SHOP THE LIPSTICK JOURNEY.